Kronenbourg is the fifth oldest beer brand in the world that still exists today.  Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers, named after the year the Hatt family, the founders. Its golden hues and delicate bitterness come from selecting the best hops, the Strisselspalt or the "caviar of hops," and the unique know-how of Kronenbourg’s master brewers for over 300 years.